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We’re going to leverage AI and use it to help make sure that the commitments that are made in our contracts to our members are fully enforced.” “And so, we’re not turning our back on AI. “The fact is AI tools can be of benefit, as well,” he said. He said that some of SAG-AFTRA’s members have been “mistreated” by companies that have used their likenesses or performances without consent but that deals like the one with Replica aim to provide renewed trust and confidence for those members.

To Crabtree-Ireland, the difference in the chaos comes down to consent. OpenAI has since responded to the Times suit, claiming it is “without merit.” In September, video game voice actors and motion capture performers voted to authorize a strike if negotiations on a new labor contract failed.ĭuncan Crabtree-Ireland, SAG-AFTRA’s national executive director, told NBC News he believes that the agreement with Replica will help bolster trust in the industry among actors who work in video games and that it is a step forward for all performers.Īnd in recent weeks, OpenAI and Microsoft have been sued for copyright infringement by The New York Times - which claims millions of its articles were used to train ChatGPT - as well as two nonfiction book authors who say they represent a whole class of writers whose work was “systematically pilfered” by the companies. Keep your eyes peeled and your wits about you, and don’t stop shooting till she leaps.

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SAG-AFTRA’s new contract with the major film and TV studios, ratified last month, also requires producers to obtain actors’ consent and pay them to replicate their likenesses with AI. Get ready for some brutal shooting action Rain down fiery vengeance from above in this fast-paced third-person helicopter shooter where you’re on a mission to rescue the hostage from hordes of zombies, gangsters, henchmen, and enemy combatants.

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Replica, which says it aims to build “the world’s greatest library of AI-powered voice actors,” would be able to license AI voices for video game development and other media projects.Įver since it entered the mainstream in 2022, generative AI has been top of mind for industries across the board - including in entertainment and other creative spaces. The deal sets minimum terms and conditions and requires the company to obtain consent before it uses replicated voices, while also enabling performers to decline the continuous use of their voices in future projects.